Wednesday, September 5, 2012

Ghostery - Tracking the Trackers

Ever wondered who is tracking you? Well apparently you can know that.

Ghostery claims to work with more than a 1000 ad networks, behavioral data providers, web publishers, and other companies interested in your browser activity.

This browser plugin allows you to see what companies are tracking you (i.e. reading or writing tracking cookie) in your browser. This trackers are basically interested in your age,sex,shopping pattern, hobbies and interests so that they share that information to advertisers who want to run targeted ads.

Ghostery shows you the list of trackers with the information they track. You can only see the description of the company , what they do and links to their site etc. It also gives you the option to block advertisers, analytics and widgets etc. Thus putting you on the control of which companies you share your information with.
But beware that  blocking trackers might produce an unexpected experience while browsing sites which rely on information availed through trackers to tailor your browsing experience.

You can install this plugin on the browser you are using . I tried it with  Firefox and Google Chrome.

Click here  to go to Ghostery site.

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